No matter who we are, staying healthy – and making sure we have access to care when we’re not – is an important part of life. Surely something so important should feel simple?
However, in 2015 we believe that health, technology and infrastructure have reached a moment when real improvements can be made to the way people look for and access health care everyday. So we began to look at an aging system through the lens of progressive disruption to explore “what if?”
“Modern health care...is clearly not set up for the patient and looking for routine care today can be complex at best”.
— Ross I. Donaldson
Health care is a universal issue – but no more personally is it felt than in our own lives. In a world full of diverse access to medicine we knew the best place to start was at home.
“America's doctors, nurses and medical researchers are the best in the world, but our health care system is broken.” – Mike Ferguson
In order to understand a complicated health care system, we needed to push past personal experience. We began with wide research – mapping entire ecosystems from public and private care to medical brokers and insurers – to broaden our understanding of a complex ecosystem.
This deep research fueled our initial investigation, highlighting key areas of interest:
“80% of health apps are abandoned within two weeks.” — Marco Della Torre
We conducted a landscape analysis of a full range of online patient experiences offered by key health care providers, grading them against key usability criteria including: simplicity, information architecture, interaction design and visual design. Our findings were disappointing.
Time and again, trying to get access to care felt impersonal and disjointed. The most simple (and most important) of tasks, like finding the right doctor, were daunting. Care felt reactionary, with no connection between treatment and long term health.
Having isolated key pain points, we knew it was important to get back to the real reason we started this project. Nothing can really stop us from getting ill from time to time. But when we do, we believe finding care should be as easy as possible. As we started to question “what if?” we identified everyday user tasks we wanted to focus on. We then began asking “what if...?”
We knew we could never hope to address an entire healthcare system. However, we believe that sometimes posing simple interventions to the smallest of problems can make the biggest of differences. We have an amazing health care system, but what if it was easier to engage with?
We believe innovation starts with organizations who ask simple questions. When you are prepared to challenge convention and ask “how could this be simpler?” - the world notices.